SimilarWeb

Sales Solution - Product Overview

This product is for sales departments (SDRs, Account managers, Account executives, and others). Using this product to find new leads, increase packages and track their competition. One of the solutions the product offers is the investigative reports area, also called "account review" (the user will search for a relevant website and get all the relevant data about it). In SimilarWeb, when searching, the analysis will show data for websites only.

The page before any changes. In the nev bar there are only websites reports.

Challenge:
Changing the default page from website data to company data

Enhancing User Experience through Search Bar Intervention

When users interact with the search bar on the home page of the platform, they expect to obtain comprehensive insights about their company. However, prior to our intervention, the user was redirected to a page with data only for websites, thereby hindering their productivity.

54% of users search for a website in the search bar when on the home page

Users Interviews

Part of our work method is to engage in as many conversations with our users as possible. Understanding the platform's usage, the kinds of jobs they are trying to accomplish, and what gets in their way. Here are two examples of the questions we asked the users.

Q: How do you get additional information on the account?

“Searching each website of the relevant company”

“Go to The Competitors”

Q: What are you missing doing this job?

“Account Information”

“A place that shows all websites of the company together”

“Signals for the relevant websites”

From these interviews, we understood a critical point:
When trying to get new leads, the company's point of view is relevant for these users.
For them, it's not about the company websites (amazon.com & amazon.uk)
but the company as a whole (Amazon).

Our Solution

Adding a page for company data in the account review space. It will be the default page the user will get to after searching for a website. So, the first screen the user will see is about the company rather than an analysis of the website.

MixPanel Data

On this chart we see that only 38% of users still navigate to “website performance” after visiting the “company overview” page. Meaning that the other 72% of users got the data they needed from “company overview” page.

Next Step

Adding a signal page for all relevant signals for the company. Helping the user to keep track of its changes over time.

Legacy system into mobile app